EVENTS

Reaching its 12th edition, the 100% Hotel Show has proven to be the most contemporary Hotel Exhibition in Greece, as it is not hesitant to make changes in its structure to offer a fresh proposal to its visitors. From simplifying its booths to facilitate exhibitors' participation and visitors' discovery of desired solutions, to presenting more alternative companies than usual, the 100% Hotel Show continuously evolves into the most pertinent Exhibition, offering real solutions and innovation.

However, considering the highly demanding daily life of hoteliers and tourism workers during the season, the 100% Hotel Show is making an even more significant upgrade by creating a lifestyle institution that will ease the pressure on hoteliers and offer solutions and know-how in an even clearer way. With this in mind, the 100% Hotel Show announces the 4 major changes you need to know.

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Before reading the article: Would you like to participate at the 100% Hotel Show 2024 in Athens?

• Express your interest in participating as an Exhibitor:  Click here
• Download the exhibition folder:  Click here

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New Date: The 100% Hotel Show moves to early November

Taking into account the workload of hotels and the need for early planning for the next season, the 100% Hotel Show is moving to November 9-11, a week earlier than its usual date. This way, hotel owners can visit the exhibition right after the season ends, with their needs still fresh, and have the opportunity for early planning for the next season. This also allows them to create the necessary personal rest time for December, traditionally the ''hotel holiday month.'' At the same time, participating companies will have the time advantage of making deals since they will be able to meet hotel owners much earlier than in other hotel events.

Presentation of Trending Brands: The most active companies in the industry present their solutions in a special section

Redesigning the first section of the exhibition, the most active companies in the hotel industry will have the opportunity to present themselves in the new Trending Brands section, standing out from the competition. This section will host some of the most impressive and conceptual booths and will promote regular micro-events that will create a key reference point for the exhibition, providing a different vibe that will turn the visit a truly pleasant and substantial experience. This section will give companies across the spectrum of hotel solutions the chance to present for the first time, with the launch of new products and services.

Hotel Design Section: Architects are now the core of the exhibition in terms of materials & construction

Building on the foundations set in previous events, architects are becoming even more dynamic to the exhibition's DNA, with more and more architectural firms participating as exhibitors. The new concept of the Hotel Design section puts the focus on the architectural firms that set the pulse and expertise, while this section will also host the leading companies with materials, furniture, fabrics, and technical companies that contribute decisively to hotel development. Thus, visitors will be able to discover design solutions and the specialists who can oversee the application and implementation.

More Workshops: In addition to the timeless Stage, a new room with Hotel Tech Demos is created

With Hotel Workshops being a cornerstone of the 100% Hotel Show, the exhibition takes the next step in hotel expertise by creating a special room for Hotel Tech Demos, covering practical issues of using hotel technologies. Specifically, this room will host the top companies in the field, practically training the audience in the use of booking engines, PMS, and RMS, while there will also be special sessions on Google Ads and social media use.

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Do you want to visit the 100% Hotel Show 2024 in Athens?

• Note the dates:  Saturday, November 9 - Sunday, November 10 - Monday, November 11
• Register for free as a visitor:  Click here