EVENTS

With a 10% increase in visitor numbers compared to last year and with the unveiling of the new concept of the exhibition, the 100% Hotel Show was transformed into a reference point for new ideas, innovation and high aesthetics, speaking for the first time for the new phase of the hotel market!

Leaving behind the emphasis on composite constructions, 100% Hotel Show 2023 welcomed the public in a completely different way this year, giving from the very first minutes a strong message: that of sustainability, which characterises the new era in which hotels must enter. Thus, it presented a live artwork signed by Makridis Architects, completed live during the exhibition, capturing the issue of overtourism and the new logic with which accommodation must be in tune, for a better tomorrow in the tourism industry.

"The live creation of an artwork that speaks about overtourism at the entrance of a hotel exhibition was indeed a powerful action, both in terms of the quality of the institution and the message of changing the investment culture in the hotel industry" - Andreas Koukas - Hilton

Of course, the main focus of the institution is "the 100+ selected exhibitors", who this year treated their participation in a targeted way, presenting mainly special materials and services, actively participating in the new logic of the exhibition that focuses on solutions and less on impressions. However, the new format also helped visitors to discover more easily the solutions they were interested in, as well as new ideas, and enabled them to communicate with senior company executives, which further strengthened the essence of the visit and the prospects for new partnerships.

"I spent perhaps twice as much time as I thought on the exhibition, as to my surprise I kept discovering new interesting ideas and things that you don't often find in a classic commercial exhibition" - Giorgos Anagnostellis - Agarch Architects

However, with hotel know-how being an important pillar of the exhibition, this year more than 20 workshops were presented, in which companies shared ideas, examples and new products and services with the more than 2,000 participants who attended at least one presentation during the event. The workshopstage also presented for another year the 100% Hotel Design Awards ceremony, where the 30 most prestigious hotels that were distinguished for their design and aesthetics competed.

"This year for the first time we saw hotels in unexpected destinations, such as Galaxidi, being awarded, which underlines the high level of the new generation of accommodation throughout Greece, and not only in premium destinations" - Zenios Zeniou - Destsetters

The exhibition renews its appointment with the public for 16-18 November 2024, where it will present the continuation of the evolution of its new profile, with new sections and an evolved logic around the selection of new exhibitors and workshops.